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PocketMedia specialist Z-CARD® gets into 'position' with its European wide campaign "Football Fever" for this coming football year and in celebration of the Euro 2008 tournament is offering with their Football Fever Z-CARD® a stress free easy solution for marketers...
Marketers know that innovation, creation and planning of a print medium often take up more time than the actual printing itself. The costs fast exceed the budget, time pressure is immense and the associated stress can bring them to a sweat. The football highlight of this year, the Euro 2008 in Austria and Switzerland is exactly one of those large events with many companies making a last minute decision to get involved, adding stress to their marketing departments.
Z-CARD®s 'Football Fever' campaign offers an easy solution delivering a full tournament guide Z-CARD® that prospective clients can tailor to suit their individual needs and corporate identity. "The customer receives the open artwork and can adapt the layout to their existing corporate design", says Christine Werdinig, Z-CARD® European Marketing Manager. "Admittedly, the idea is not new, but previous campaigns around the world championships in 2006 proved successful with small and medium-size enterprises taking advantage of this cost effective solution and high quality product."
Z-CARD® started preparation for the tournament in the last quarter of 2007 with on-line newsletters and available artwork. With the advertising campaign "Score with Z-CARD®" and the "Spot the Ball" competition being launched "Football Fever" is in full swing for 2008. The campaign is European wide including the tournament host countries Austria and Switzerland as Z-CARD® strengthens their international presence and the marketing solutions they deliver to clients.
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