Press information from Z-CARD. Specialist PocketMedia, BTL And Print Media Marketing and Promotion

PocketMedia^® specialist Z-CARD^® Ltd has scooped the Marketing Award at the prestigious BPIF PrintWeek Excellence Awards. With a clearly thought-out multi market strategy, Z-CARD^® wowed the judges with its entry. The judges heaped praise on the clear measurement of Z-CARD^®'s campaigns and proof of their success, exceeding all its measured objectives including a 1:4.2 return on investment and a 16% increase in enquiries.

"Z-CARD^® is fully aware of the power of marketing to improve its fortunes with a dedicated marketing team with a clearly defined function in the business" says PrintWeek Magazine.

Liz Love, Z-CARD^® Managing Director says "We are delighted with our achievement. As a marketing business we understand the need for our clients to have campaigns which have both impact and longevity. Utilising Z-CARD^® as a key component of our marketing we have practiced what we preach and have rigorously applied measurement criteria to all of our Z-CARD^® campaigns."

PrintWeek Article >
Marketing Award Press Release >

PocketMedia^® specialist Z-CARD^® Ltd has won the Best Business for Marketing and Business of the Year in the prestigious South London Business Awards. The awards, judged by RBS and the panel of category judges respectively, were given in recognition of Z-CARD^®s own marketing campaigns, growth and success in recent years.

"We are delighted with our achievement. As a marketing business we understand the need for our clients to have campaigns which have both impact and longevity. We have practiced what we preach and have rigorously applied measurement criteria to all of our Z-CARD^® campaigns. These have allowed us to show a ROI of 1:4.2 and, in 2008, have generated a 16% increase in enquiries and 12% increase in marketing generated orders" says Liz Love, Z-CARD^® Managing Director.

Please see the press releases below for the full story of each award.

Business of the Year Press Release >
Best Business for Marketing Press Release >

PocketMedia^® specialists Z-CARD^® Ltd have been announced as a finalist in 3 categories of the prestigious RBS South London Business Awards.

The finalist categories are Best Medium Sized Business, Best Business for Marketing, and Best Business for International trade. The awards received over 150 entries with a shortlist of 6 finalists announced in each category.

"We are very proud of our achievement in reaching this stage of the competition. This is a reflection of a lot of hard work by the management team and staff over the past few years in growing and improving our business. We have a committed and enthusiastic team who are dedicated to offering our clients a premium service and a wide range of quality products" says Liz Love, Z-CARD^® Ltd Managing Director.

The winners will be announced at a black tie awards dinner and ceremony on the 20th of May 2009

Home Secretary Jacqui Smith and the new Victims Champion Sara Payne launched a new Z-CARD^® guide this week, aimed at helping victims of domestic violence.

The purse-sized card shows how friends and family-members can recognise if someone is suffering from domestic violence, and sets out what practical support is available. Distribution of the Z-CARD^®s is through branches of JobCentre Plus, Supermarkets, GP Surgeries and available on-line at the Home Office website.

Home Secretary Jacqui Smith said: "I hope that this new information about how the banks can financially support victims, ...will enable more women to feel they can take their first step towards breaking away from their abusers."

Lander Davidson, Head of Sales at Z-CARD^® Ltd 'Getting important messages into the hands of those that need it is what PocketMedia is all about. We are proud that we were able to provide a compact, targeted solution to launch such a worthy cause."

Full story available from GMTV here >

Pdf of artwork available here >

View video of camaign launch >

The 2010 Soccer World Cup is set to have a massive impact on South African tourism, business and economic growth as thousands of people from all over the world descend on South Africa for the first ever Soccer World Cup on African soil. This event offers companies the ideal opportunity to display their brand and, more importantly, reinforce and retain brand awareness through a variety of marketing and advertising strategies to both local and international consumers.

One marketing option is Z-CARD^® - the global specialists in PocketMedia® - which offers clients a range of opportunities to get their message across in an effective, interesting, compact and unusual way. PocketMedia® breaks through the usual marketing clutter by providing complex information in a concise, accessible form which is designed to be carried "on person" i.e. in your pocket, wallet or bag.

21 Z-CARD^® orders were produced in the UK and Europe for the 2006 Soccer World Cup held in Germany. Pizza Express in the UK ordered a whopping 330 000 cards which were distributed through its stores while UK sports retailer, JJB Sports, ordered 250 000 cards. Soccer fever ran high amongst many different industries with orders flowing in from the likes of the UK Ministry of Defence, Toshiba, and Shell Netherlands.

Caltex, the official sponsor of the Atlanta South African Olympics team, ran a promotional competition in conjunction with Coca Cola. The objective was to increase the number of people visiting the forecourts of Caltex Service Stations. The Z-CARD^®, complete with Olympic information and a tear-off competition entry form, resulted in an amazing 15% response rate from the competition.

During the 1999 Rugby World Cup, Guinness in the UK produced 250 000 Z-CARD^®s as part of an integrated campaign. The cards were distributed in customized dispensers in pubs across the UK and Guinness recorded a whopping 28% increase in pint sales for draught and 15% increase for draft in cans!

The Z-CARD^® is a great alternative to traditional printed media and is available in several "pocket size" formats from credit card size, to pocket size cards and bigger.

The unusual presentation of the Z-CARD^® is just one pioneering aspect; it has a variety of possibilities for companies to take advantage of in order to maximize their brand exposure and recollection. Companies can design their Z-CARD^® in a range of sizes and formats, for example, a die cut cover in the shape of a soccer ball for the 2010 Soccer World cup. In addition to this design flexibility, the Z-CARD^® can contain fixtures and features which can be regionalised. This is ideal for municipalities, for example, to draw visitor’s attention to everything the city has to offer.