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For the third consecutive year, Z-CARD® Asia Pacific is set to partner with Spikes Asia for their Networking After Dark function. As part of Asia's Creative Advertising Festival and Awards Night, the event will see five leading agencies open their doors after hours for an evening of fun, drinks and networking. Last year's hosts were JWT, Ogilvy & Mather (Singapore), TBWA\ Singapore, Euro RSCG Singapore and Starcom MediaVest.
Spikes Asia both honours the region's best work for the year and stimulates discussion on the issues that are driving change and creating opportunity in advertising. The Festival hosted close to 1500 delegates from 34 countries attending two and a half days of exhibition, seminars, workshops and the Spikes Asia Awards Ceremony. The Festival featured Sir Martin Sorrell, Bryce Courtenay, Tony Fernandes, Andrew Robertson and many more speakers who took the stage to inspire the audience.
In 2011, Z-CARD® will once again provide delegates with an innovative and retainable Networking After Dark guide. The PocketMedia® solution will be provided to all guests at the beginning of the Festival and will contain an event map and program to aid them in navigating between the five networking functions.
With the festival bringing together great advertising minds, the collaboration between Spikes Asia and Z-CARD® has brought about new opportunities. The festival helped Z-CARD® secure two additional Asia Pacific agents, Sunny Ariston for Thailand and Daniel Arnot for Singapore. We are excited to see what 2011 holds.
For more information regarding the Spikes Asia Festival please contact festival director, Myriam Coupard at myriamc@spikes.asia or 65 6579 0545.
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Z-CARD® Ltd has won the Chartered Institute of Marketing (CIM) Excellence Award in the category of SME. The CIM is an internationally recognised professional marketing industry body and the foremost in the UK. This is the centenary year of the CIM and the competition was mentioned as having been of exceptionally high standards.
Z-CARD® Ltd is the market leader in the field of PocketMedia - compact communications that are designed to be valued and carried on person - literally in the pocket. Z-CARD® Ltd brings 20 years of experience in getting messages into customers' pockets and delivering great ROI using a combination of print, digital and a bridge technology such as QR codes.
The CIM Excellence Award was in recognition of the pan-European marketing campaign which Z-CARD® Ltd ran across 7 countries and which over-delivered on the measurable objectives set. Using a mix of print, digital and bridge technologies to communicate across multiple channels with the target audience, Z-CARD® Ltd used the Football World Cup as a platform to reposition their brand and showcase their wide range of services and products to actual and potential customers.
The results demonstrated a 25% increase in enquiries, a 23% increase in website traffic and a return of £4.12 for every £1 spent.
Liz Love, Managing Director, said "We are delighted to have our marketing achievements recognised by such a prestigious organisation as the Chartered Institute of Marketing. We focus on delivering measurable results for our clients which is particularly critical in this time of tighter budgets. Through focusing on interactive communications which are hyper relevant to the recipient and are designed to be carried on person, we cut through the deluge of multiple information messages which everyone is exposed to, but which are speedily forgotten. Our strategy ensures our customers' messages are remembered and valued. We apply the same discipline to our own marketing and have been delighted with the measurable success this has brought in terms of increased brand awareness and revenue."
Z-CARD® Ltd also gained a finalist position for their Marketing Manager in the category of CIM Marketer of the Year, was a finalist in the CIM Awards last year and a previous winner of South London Business of the Year.
Notes to Editor:
Z-CARD® Ltd is the worldwide specialist in the growth marketing sector of PocketMedia®. Z-CARD® Ltd provides cost effective, targeted and user-friendly communications designed to be kept, remembered and valued. As the PocketMedia® pioneers they are present in 65 countries worldwide and work with the world’s top brands and companies. Z-CARD® and PocketMedia® are registered trademarks of Z-CARD® Limited - UK.
For all media enquiries contact:
Helen Tipper, Z-CARD® Projects Manager
Phone: 020 7924 5147
Email: helent@zcard.com
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