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The 2010 Soccer World Cup is set to have a massive impact on South African tourism, business and economic growth as thousands of people from all over the world descend on South Africa for the first ever Soccer World Cup on African soil. This event offers companies the ideal opportunity to display their brand and, more importantly, reinforce and retain brand awareness through a variety of marketing and advertising strategies to both local and international consumers.
One marketing option is Z-CARD® - the global specialists in PocketMedia® - which offers clients a range of opportunities to get their message across in an effective, interesting, compact and unusual way. PocketMedia® breaks through the usual marketing clutter by providing complex information in a concise, accessible form which is designed to be carried "on person" i.e. in your pocket, wallet or bag.
21 Z-CARD® orders were produced in the UK and Europe for the 2006 Soccer World Cup held in Germany. Pizza Express in the UK ordered a whopping 330 000 cards which were distributed through its stores while UK sports retailer, JJB Sports, ordered 250 000 cards. Soccer fever ran high amongst many different industries with orders flowing in from the likes of the UK Ministry of Defence, Toshiba, and Shell Netherlands.
Caltex, the official sponsor of the Atlanta South African Olympics team, ran a promotional competition in conjunction with Coca Cola. The objective was to increase the number of people visiting the forecourts of Caltex Service Stations. The Z-CARD®, complete with Olympic information and a tear-off competition entry form, resulted in an amazing 15% response rate from the competition.
During the 1999 Rugby World Cup, Guinness in the UK produced 250 000
Z-CARD®s as part of an integrated campaign. The cards were distributed in customized dispensers in pubs across the UK and Guinness recorded a whopping 28% increase in pint sales for draught and 15% increase for draft in cans!
The Z-CARD® is a great alternative to traditional printed media and is available in several "pocket size" formats from credit card size, to pocket size cards and bigger.
The unusual presentation of the Z-CARD® is just one pioneering aspect; it has a variety of possibilities for companies to take advantage of in order to maximize their brand exposure and recollection. Companies can design their Z-CARD® in a range of sizes and formats, for example, a die cut cover in the shape of a soccer ball for the 2010 Soccer World cup. In addition to this design flexibility, the Z-CARD® can contain fixtures and features which can be regionalised. This is ideal for municipalities, for example, to draw visitor’s attention to everything the city has to offer.
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