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Worldwide PocketMedia® specialist Z-CARD® Ltd has launched the first RFID Z-CARD®, combining a smart ticketing solution and a destination map, for Dublin Bus, Ireland. The innovative new RFID Z-CARD®s deliver communications in a compact, retainable credit card sized format combined with a bus pass ticketing solution.
The Dublin 3 day Freedom Ticket Z-CARD® is now available for purchase from tourist offices, airport information desks, and newsagents across Dublin. Tourists simply hold the Z-CARD® to a smartcard ticket reader on the bus to activate their pass for a 3 day (72 hour) period.
"The RFID Z-CARD® offers the convenience of a ticketing solution combined with information to help tourists find their way around Dublin" says Chris McCormack, Commercial Manager for Dublin Bus Company. "We wanted to offer an all-in-one compact, portable solution combining travel ticket and information and are very excited about the initial positive response from visitors to Dublin who have used the new style 3 day Freedom Ticket."
Z-CARD® Ltd and Dublin Bus worked closely with Magnadata, a leading transport ticketing specialists, to develop the new innovation. The Z-CARD®s contain an RFID chip within the front cover which activates the ticket when held to a reader. After a 72 hour period the ticket automatically deactivates.
Z-CARD® Ltd Managing Director Liz Love says "the new product opens up a wide range of communication possibilities with the combination of an RFID ticketing option and Z-CARD® providing one compact solution for travellers."
Notes to Editor:
Z-CARD® Ltd are the worldwide specialists in the growth marketing sector of PocketMedia®. Z-CARD® provides cost effective, targeted and user-friendly communications designed to be kept, remembered, and valued. As the PocketMedia® pioneers they are present in 65 countries worldwide and work with the top world brands and companies.
Z-CARD® and PocketMedia® are registered trademarks of Z-CARD® Limited - UK.
For more information visit www.zcard.co.uk
For all media enquiries contact:
Rachel Blair, Z-CARD® Assistant Marketing Manager
Phone: 0207 801 3795
Email: rachelb@zcard.com
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Z-CARD® is an official partner for the Cannes Lions International Advertising Festival 2010, the world's largest advertising festival, held in Cannes across 7 days.
As part of the partnership Z-CARD® have produced an innovative PocketMedia® solution to promote and support Cannes Lions. The Z-CARD®s contains the week's program along with an event map and will be handed out to event delegates.
Z-CARD® Senior European Marketing Manager Christine Werdinig says 'with Cannes Lions being the largest advertising festival internationally we are delighted to be supporting this high profile event while at the same time highlighting the effectiveness of PocketMedia®.'
The Cannes Lions Festival hosts over 6,000 delegates from 90 countries attending seven days of workshops, exhibitions, screenings, master classes and high-profile seminars by the likes of Sir Martin Sorrell, Bob Greenberg, Kofi Annan, Steve Ballmer, Biz Stone, Maurice Lévy, Bob Geldof, Mark Tutssel and Tham Khai Meng.
Notes to Editor:
Z-CARD® are the worldwide specialists in the growth marketing sector of PocketMedia®. This sector is effectively the print equivalent of mobile media, providing cost effective, targeted and user-friendly print communications designed to be kept, remembered, and valued. As the PocketMedia® pioneers they are present in 65 countries worldwide and work with the top world brands and companies.
Z-CARD® and PocketMedia® are registered trademarks of Z-CARD® Limited - UK.
For all media enquiries contact:
Rachel Blair, Z-CARD® Assistant Manager - Marketing & Communications
Phone: 0207 801 3795
Email: rachelb@zcard.com
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