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24th November 2009
PocketMedia® specialist Z-CARD® have been announced finalists in the Marketing Excellence Awards for the Small/Medium Enterprise category.
The awards programme, developed by the Chartered Institute of Marketing, is judged by the industries top professionals including marketers from Johnson & Johnson, EMEA, Shell, and editors from Marketing Week, and Business Zone.
Z-CARD® Managing Director Liz Love says "we are very proud to have reached this stage of the competition and have our successes recognised by our industry peers. As a marketing business we understand the need for our clients to have campaigns which have both impact and longevity. Utilising Z-CARD® as a key component of our marketing we have practised what we preach and have rigorously applied measurement criteria to all of our Z-CARD® campaigns."
Other finalists across the range of categories include McCann Erickson, Saatchi & Saatchi, JC Decaux, Sage, and BT. The winners will be announced at an exclusive awards event held on the 17th February 2010 at the Grange St Pauls Hotel in London.
Notes for Editor
Z-CARD® are the worldwide specialists in the growth marketing sector of PocketMedia®. This sector is effectively the print equivalent of mobile media, providing cost effective, targeted and user-friendly print communications designed to be kept, remembered, and valued. As the PocketMedia® pioneers they are present in 65 countries worldwide and work with the top world brands and companies.
Z-CARD® and PocketMedia® are registered trademarks of Z-CARD® Limited - UK.
For all media enquiries contact:
Rachel Blair, Z-CARD® Assistant Manager - Marketing & Communications
Phone: 0207 801 3795
Email: rachelb@zcard.com
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16th October 2009
Worldwide PocketMedia® specialists Z-CARD® have announced the launch of the first tear and water resistant PocketMedia® product the All Weather Z-CARD®. The innovative new development ensures communications last even longer by combining a compact, retainable format with new water and tear resistant technology.
Z-CARD® formats, being the size of a credit card, are designed to be kept on person, and referred to on a regular basis. Combining the standard format, consisting of two credit card sized covers with a folded paper insert, with a highly durable paper makes the All Weather Z-CARD® very difficult to tear and resistant to extreme environments and prolonged use.
“The new paper makes this Z-CARD® perfect for outdoor applications such as ski maps, fixture guides, city guides, and festival and event fixtures. The All Weather Z-CARD® complements our existing product range perfectly, delivering longevity of our client’s campaigns through Z-CARD®s compact, retainable format combined with the All
Weather’s unique paper-film technology” says Liz Love, Z-CARD® Managing Director.
Notes to Editor:
Z-CARD® are the worldwide specialists in the growth marketing sector of PocketMedia®. This sector is effectively the print equivalent of mobile media, providing cost effective, targeted and user-friendly print communications designed to be kept, remembered, and valued. As the PocketMedia® pioneers they are present in 65 countries worldwide and work with the top world brands and companies.
Z-CARD® and PocketMedia® are registered trademarks of Z-CARD® Limited - UK.
For all media enquiries contact:
Rachel Blair, Z-CARD® Assistant Manager – Marketing & Communications
Phone: 0207 801 3795
Email: rachelb@zcard.com
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