Press information from Z-CARD. Specialist PocketMedia, BTL And Print Media Marketing and Promotion

Z-CARD^® North America/DM News - Timothy Kunhardt comments on the continued success of PocketMedia as an alternative to traditional printed media.

'Inserts have long been an effective marketing tool, but beyond the traditional insert media there are other practical ways to make paper and ink sing louder for clients.

PocketMedia^® formats create a canvas for marketers, combining multi-folded sheets and outer covers. In this format and with the right content and sales proposition, the insert can come to life in an interactive "sticky" form. Instead of straight to the bin, it can be straight to the wallet, desk or kitchen drawer - or wherever pieces of reference live that stand out from the clutter.

Offers, discounts and coupons create return for brands, but corporations also find other applications for PocketMedia. Company call centers see reduced traffic when frequently asked questions and other customer focused information are included in a useful print tool.

If consumers are keeping a company's print and are repeatedly exposed to a company's message, branding and offers, it creates a boon for the marketer and a positive consumer experience.

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PocketMedia specialist Z-CARD^® gets into 'position' with its European wide campaign "Football Fever" for this coming football year and in celebration of the Euro 2008 tournament is offering with their Football Fever Z-CARD^® a stress free easy solution for marketers...

Marketers know that innovation, creation and planning of a print medium often take up more time than the actual printing itself. The costs fast exceed the budget, time pressure is immense and the associated stress can bring them to a sweat. The football highlight of this year, the Euro 2008 in Austria and Switzerland is exactly one of those large events with many companies making a last minute decision to get involved, adding stress to their marketing departments.

Z-CARD^®s 'Football Fever' campaign offers an easy solution delivering a full tournament guide Z-CARD^® that prospective clients can tailor to suit their individual needs and corporate identity. "The customer receives the open artwork and can adapt the layout to their existing corporate design", says Christine Werdinig, Z-CARD^® European Marketing Manager. "Admittedly, the idea is not new, but previous campaigns around the world championships in 2006 proved successful with small and medium-size enterprises taking advantage of this cost effective solution and high quality product."

Z-CARD^® started preparation for the tournament in the last quarter of 2007 with on-line newsletters and available artwork. With the advertising campaign "Score with Z-CARD^®" and the "Spot the Ball" competition being launched "Football Fever" is in full swing for 2008. The campaign is European wide including the tournament host countries Austria and Switzerland as Z-CARD^® strengthens their international presence and the marketing solutions they deliver to clients.