Product Launch / Brand Building

Sony

Sony Bravia launched their new 40" television set and were seeking a way for potential customers to get a feel for the product in their own homes.

A bespoke Z-CARD® format was produced for Sony Bravia. This was the largest Z-CARD® ever produced! The Z-CARD® insert is designed to open out to the size of a 40" Bravia TV, allowing customers to place the opened card on the wall of their sitting room, to visualise the product in their homes. The Z-CARD®s have been distributed as a sales tool in Sony stores as well as a corresponding Tip-in campaign in a national newspaper.

Sony were delighted with the results, the Z-CARD® solution added strength to their overall campaign.

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