Drive Sales

Z-CARD^®s were used as part of Nicorette's 'Kick the habit in 2009' campaign, which was launched at the London New Year Parade on the 1st of January. The Z-CARD^®s were a 12 week diary to quitting smoking and showcased the range of Nicorette products. Z-CARD^® delivered the complete PocketMedia^® solution including concept, design, production, dispenser boxes and fulfilment.

"Z-CARD^® have provided us with the ideal format to communicate a relatively complicated message to our consumers in a thorough yet appealing way. The Z-CARD^®s we produced accommodated space for product imagery, product information and proactive consumer engagement. We found the format very creative, flexible, and ideal for insertion on in-store display units as well as experiential sampling activities, thus ensuring brand cut-through."
Judith La Brasca, UK Brand Manager - Nicorette^®