Product Launch / Brand Building

JOOP!

JOOP! were launching a creative campaign around their new fragrance JOOP! Thrill. The campaign was offering Londoners a free taxi ride on Fridays between 7pm and 10pm in JOOP! branded black cabs. JOOP! also wanted to communicate the offer in stores and across major UK cities.

Z-CARD®s were produced introducing the new fragrance. The inserts contained imagery to match the advertising campaign, and gave information and prices on both the men's and women's fragrance. The Z-CARD® also communicated the Free Ride Fridays offer in the JOOP! branded black cabs. The Z-CARD®s were handed out with free samples in JOOP! stockists and popular bars and clubs in the UK.

The promotion went down a storm with the target audience and they were excited to be receiving JOOP! Thrill samples and Z-CARD®s with the taxi offer.

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