Z-CARD^® Ltd made front page news in The Guardian Sport this week, due to its involvement in preparations for the 2006 World Cup in Germany. In efforts to prevent hooliganism and promote self-policing, staff for the tournament will be handing out Z-CARD^®s containing important contact details and basic German phrases. It is hoped that fans will carry the cards with them throughout the tournament.

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Z-CARD^® Russia has been invited to exhibit at the 13th International Specialised Exhibition REKLAMA, an exhibition regarded as the largest Russian event that presents new ideas and solutions, materials and technologies in the fields of marketing, advertising and public relations.

The Reklama International Exhibition is a joint project of Expocentr, a professional events organiser, and the National Advertising Association, which represents leaders of the Russian advertising industry.

LGC, Europe's leading independent provider of analytical and diagnostic services, introduced two new additions to the Z-CARD^® range at the ACPO Exhibition, at the NEC in Birmingham. Since its launch in 2001, the international ACPO exhibition and conference has become a leading annual event in the UK's police and public security community calendar. Building on the success of LGC's existing Z-CARD^®s - pocket-sized guides to best practice - two new Z-CARD^®s - quick reference aids for scene of crime officers - were added to the range this year.

Free Z-CARD^® samples were made available to officers visiting LGC's forensic services stand at the exhibition.

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We are currently celebrating the production of our Billionth Z-CARD^®.

The Z-CARD^® success story began with the first sale to British Airways by Z-CARD^® inventor George McDonald. From his experience as a travel journalist, George knew that the Z-CARD^® had a natural affinity with the travel market, being ideal for timetables, airline and airport information and the perfect medium for travellers to retain.

British Airways equally saw the value of this new marketing tool and the Club Europe Z-CARD^® was born. This first order encompassed 7 versions providing information to Club Class travellers on various European cities: Amsterdam, Brussels, Edinburgh, London, Manchester, Paris & Belfast.

Since then British Airways have ordered and re-ordered Z-CARD^®s in the UK, Germany, France, USA, South Africa and Hong Kong. In 2004, the year of our 1 Billionth Z-CARD^®, the UK team continue to work closely with British Airways, who have produced the 1 billionth Z-CARD^®.