Texaco achieve a 44% increase in players with Z-CARD® Football Fantasy campaign
Texaco are joint partners in creating the championship fantasy football league and wanted to increase the number of players along with delivering a fixture guide to fans. Z-CARD®s were displayed in 1,050 Texaco stores throughout the UK and handed out to football fans at 13 Championship Clubs. The Z-CARD®s contained a 2009/10 fixture guide with with information about the fantasy football league and where to register - including incentives to sign up.
The Results:
The campaign resulted in a 44% increase in players over the previous year due to the campaign. Google insights research also showed a large peak in the number of people searching on-line for the word 'Texaco' during and immediately after the 8 week promotional period, implying an increase in traffic to the website as a result of the promotion.
