Client: New Look
Project: New Look Card Take Ones
"The New Look Card - the ultimate shopping accessory - is a fantastic proposition for our customers who are looking for exclusive offers and benefits, and more importantly, a credit payment facility that allows them to get their New Look fashion gems with ease.
Using the Z-CARD® format and Gravity Feeder dispenser was an extremely positive development for our stores. The Gravity Feeders are a new media space to promote the Card at till points, whilst actually reducing the surface area on the tills that needs to be allocated to Take One leaflets. They also allowed us to stock and distribute Take Ones more efficiently to our large network of stores across the country."
Rebecca Bard, Senior Store Card Marketing Executive
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Project: New Look Card Take Ones
"The New Look Card - the ultimate shopping accessory - is a fantastic proposition for our customers who are looking for exclusive offers and benefits, and more importantly, a credit payment facility that allows them to get their New Look fashion gems with ease.
Using the Z-CARD® format and Gravity Feeder dispenser was an extremely positive development for our stores. The Gravity Feeders are a new media space to promote the Card at till points, whilst actually reducing the surface area on the tills that needs to be allocated to Take One leaflets. They also allowed us to stock and distribute Take Ones more efficiently to our large network of stores across the country."
Rebecca Bard, Senior Store Card Marketing Executive
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Client: Regional ICT Champions
Project: ICT Answers in a Box
This campaign was aimed at clients within society who are short of cash in these difficult economic times. It was about raising awareness of where free or low cost ICT support and advice can be found.
The Z-CARD® is an integral part of the whole project because it is the portable, accessible signpost to where the full support is available. It allowed for a generous amount of information to be presented which in turn led the reader to a supporting website from where a free, full resource pack can be ordered. 'ICT Answers in a box' provide short answers to the top fifty Frequently Asked Questions and highlights where to find further help.
Andrew Samuel, Regional ICT Champion
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Project: ICT Answers in a Box
This campaign was aimed at clients within society who are short of cash in these difficult economic times. It was about raising awareness of where free or low cost ICT support and advice can be found.
The Z-CARD® is an integral part of the whole project because it is the portable, accessible signpost to where the full support is available. It allowed for a generous amount of information to be presented which in turn led the reader to a supporting website from where a free, full resource pack can be ordered. 'ICT Answers in a box' provide short answers to the top fifty Frequently Asked Questions and highlights where to find further help.
Andrew Samuel, Regional ICT Champion
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Client: THQ Limited
Project: Zoo Promotions
"THQ (UK) Ltd formed a partnership with a number of leading zoos and wildlife parks across the UK to celebrate the launch of their new animal care videogame World of Zoo™. Leading with Chester Zoo, the partnership sees videogame publisher THQ, team up with the keepers and staff to bring the in game experience to reality with the use of Z-CARD® and online activity. All activity was live from October half term and will continue through to Christmas."
Emma Fifield, Senior Product Manager UK & Europe
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Project: Zoo Promotions
"THQ (UK) Ltd formed a partnership with a number of leading zoos and wildlife parks across the UK to celebrate the launch of their new animal care videogame World of Zoo™. Leading with Chester Zoo, the partnership sees videogame publisher THQ, team up with the keepers and staff to bring the in game experience to reality with the use of Z-CARD® and online activity. All activity was live from October half term and will continue through to Christmas."
Emma Fifield, Senior Product Manager UK & Europe
Download full campaign entry
